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Credit Suisse's Private Bank Goes Chatty
Tom Burroughes
3 October 2018
Another large bank has embraced the power of “chat” technology for wealth management clients. Older digital fans
Yesterday, , also introduced a chatbot to answer employees’ HR queries.
In a separate but related story, Citigroup’s new chief executive in Hong Kong said that her firm is targeting a wider range of wealth management clients, other than rivals, by going after older as well as younger customers, a media report said.
Angel Ng Yin-yee told the South China Morning Post that she has been struck by a surprising phenomenon taking place in Hong Kong, since taking over the local reins in May. Older customers, she said, are keen on online banking – it is not just so-called Millennials who are the main technology users.
The US banking giant will be just as focused on over 50 year-olds as it is on the younger generation, as it launches its latest digital offering, which is targeting clients with at least HK$1.5 million ($192,000) to invest, the newspaper said.
“It is a myth to believe that only young customers like to use their smartphone or computer to handle their bank transactions,” Ng was quoted as saying.